Explain a Customer Benefit Package (CBP)

question 40

Essay

Explain a customer benefit package (CBP).Also, differentiate a primary good or service from a peripheral good or service.

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Definitions:

Discount

A reduction from the usual cost of something, often used as a sales strategy to encourage purchases.

Amortize

The process of spreading out a loan or intangible asset cost over a specific period of time for accounting and tax purposes.

Par Value

The nominal or face value of a bond, share of stock, or coupon as stated by the issuer; it is not indicative of the security's market value.

Semiannually

Happening biannually or once every six months.