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The Demand for Services Is Usually Easier to Predict Than

question 55

True/False

The demand for services is usually easier to predict than the demand for goods.

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Definitions:

SMILE and SCRATCH Test

A mnemonic used by entrepreneurs to evaluate the strengths and weaknesses of their business ideas based on specific criteria.

Promotional Materials

Various forms of media, printed or digital, designed to market or advertise a product, service, or event to a target audience.

Product Name

The title given to a product by the company that manufactures or sells it, which helps to identify and distinguish the product in the market.

Experiential Marketing

Experiential marketing is a strategy that engages consumers using branded experiences, often immersing them in the essence and values of a brand through interactive means.

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