Contrast the Two Views of a Value Chain

question 34

Essay

Contrast the two views of a value chain.What is the significance of each?

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Definitions:

MC

The additional cost of producing one more unit of a product or service, known as marginal cost.

Substitute Brands

Brands that offer products or services which consumers may use in place of each other based on preference, price, or availability.

Increase Profits

Strategies or actions taken by a business to boost its earnings above its expenses.

Reposition

The process of changing the market position of a product, brand, or company, often involving adjustments in marketing strategy, branding, or product features.