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A retail store sells a popular cosmetic called Devine and the store manager was given $100,000 by the corporate office to improve store performance any way she thinks best.The "base case" information is a price of $30 per bottle, a contribution margin of 0.50, a customer defection rate of 17%, and a repurchase frequency of 3 times a year.If these improvement funds could be used to either increase the contribution margin to 0.58 or reduce the customer defection rate to 15% or increase the repurchase frequency to 4 times per year, what is the best way to spend these funds? (Assume all other variables remain at the base case level for each improvement option.)
You may want to use the table below to help organize your computations and answer.
Note: BLC is 1/.17 = 5.882 years and 1/.15 = 6.67 years.
Case Study
A research method involving an in-depth analysis of a single case, group, event, or community to explore and understand complex issues in context.
Case Study
An in-depth examination of an individual, group, or event to explore and understand dynamics not captured by quantitative methods.
Representative Sample
A subset of a population that accurately reflects the members of that population.
Single-Blind Study
A research experiment in which only the participants are unaware of who is receiving the treatment or placebo to prevent bias.
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