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A manufacturer of business copier workstations has a 75 percent customer retention rate.Their accounting department estimates the incremental contribution to profit and overhead as 40 percent.Customers purchase the workstations every three years at an average cost of $1,500.00.Determine the average value of a loyal customer.
Theory of Reasoned Action
A theory that predicts an individual's behavior based on their intention to perform the behavior, which is influenced by their attitudes toward the behavior and normative social pressures.
LaPiere
A researcher known for a study on attitudes versus actions in the context of prejudice and discrimination in the early 20th century.
Theory of Planned Behaviour
A psychological theory that links beliefs and behavior, suggesting that an individual's behavior is determined by their intention to perform the behavior, which is, in turn, influenced by their attitudes, subjective norms, and perceived behavioral control.
Perceived Behavioural Control
An individual's belief about how easy or difficult it will be to perform a particular behavior.
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