With Regard to the Three Types of Customer Attributes in Evaluating

question 53

Multiple Choice

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with the features of a new laptop computer such as processor speed and hard disk capacity would best be classified as

• A)search attributes
• B)experience attributes
• C)credence attributes
• D)reflect attributes

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Definitions:

Elaboration

The process of adding more detail or information to something, often making it more complex or comprehensive.

Self-references

Involve creating connections or associations with oneself, often used as a mnemonic strategy to enhance memory.

Physical Characteristics

The observable traits or features of an entity, including its shape, size, texture, and color.

Smells

Sensory experiences produced by substances in the environment that are detected by the olfactory system in the nose, contributing to taste and often linked to memory.