Customer Relationship Management (CRM) Systems Use Segmentation Data to Help

question 14

True/False

Customer Relationship Management (CRM) systems use segmentation data to help focus marketing initiatives and provide data for tracing sales trends and advertising effectiveness.

---

Definitions:

New Products

Items or services introduced to the market for the first time, aiming to meet consumer demand or open new market opportunities.

Intraoperation Scope

The range or extent of activities and processes conducted within a single operation or phase of production or service delivery.

Supply Chain Surplus

The total value created by the supply chain, computed as the difference between the value of the final product to the consumer and the costs of the supply chain activities.

Implied Demand Uncertainty

The anticipated variation in customer demand, influencing inventory levels, production planning, and capacity decisions.