How Does Customer Relationship Management (CRM) Help a Firm Gain

question 67

Essay

How does customer relationship management (CRM) help a firm gain competitive advantage?

---

Definitions:

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a dataset, often used in accounting to value inventory.

Common Shares

Units of ownership interest or equity in a corporation that entitle their holder to a share of the corporation's earnings and give them the right to vote.

Earnings Per Share

A financial metric that indicates the portion of a company's profit allocated to each outstanding share of common stock.