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For linear programming to work for project crashing decisions, a dummy activity is needed at the beginning of the project, with a duration of zero (0) time.
Marketing Activity
Actions or tasks undertaken by a company to promote its products or services and engage with its target market.
Marketing Dashboard
A visual representation tool that allows managers to monitor the performance of marketing metrics and key performance indicators (KPIs) at a glance.
Marketing Metrics
Quantitative measures used to assess, compare, and track marketing performance and effectiveness.
Marketing Objective
A specific goal that an organization intends to achieve through its marketing efforts, such as increasing brand awareness or sales.
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