According to the Robbins and Stobaugh Study of Performance Evaluation

question 25

Multiple Choice

According to the Robbins and Stobaugh study of performance evaluation systems of MNEs,

• A) intangible assets considered in the investment decision are usually covered in performance evaluation systems.
• B) foreign and domestic subsidiaries are judged on different bases.
• C) ROI is the most utilized evaluation measure.
• D) all of the companies used local currency rather than dollar budgets.

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Definitions:

Competitors

Entities that compete within the same market, offering similar products or services to the same target audience.

Firm Capabilities

The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.

Positioning

The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.