Project 1.2 Assignment: Conduct a Search of Internet News Sites or Trade

question 10

Essay

Project 1.2
Assignment: Conduct a search of Internet news sites or trade journals for an instance of a company using a business analytics technique.Provide a short note summarizing the application,which technique was employed,and any benefits noted.

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Definitions:

BMW

A German multinational company that produces luxury vehicles and motorcycles.

Controllable Aspects

Elements within a business or project that can be directly managed or influenced by the organization, such as product pricing, marketing strategies, and operational processes.

Uncontrollable Aspects

Uncontrollable aspects refer to the external factors in the marketing environment that cannot be controlled or altered by marketers, such as economic conditions, competition, and legal regulations.

Marketing Mix

A foundation model in marketing that manages a set of actions, or tactics, to promote a brand or product, typically consisting of the four Ps: Product, Price, Place, and Promotion.