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Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. What formula goes in cell B9?
Numerator
The top number in a fraction that indicates how many parts of a whole are being considered.
Kilo-
A prefix in the metric system denoting a factor of one thousand.
Ounce
A unit of weight in the avoirdupois system, equal to 1/16 of a pound or approximately 28.35 grams.
Abbreviation
A shortened form of a word or phrase used to simplify written and verbal communication.
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