Exhibit 7.1 The Following Questions Are Based on the Problem Below

question 8

Multiple Choice

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. What formula goes in cell B9?

• A) =SUM(B6:B8)
• B) =B6+B7-B8
• C) =B6-B7+B8
• D) =B10-B8

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Definitions:

Shutdown Point

The level of operation at which a company does not generate enough revenue to cover its variable costs, leading to a decision to cease operations temporarily.

Short-Run Supply Curve

A graphical representation that shows the relationship between the price of a good or service and the quantity that producers are willing to supply in the short term, typically illustrating an upward slope.

Output

The total amount of goods and services produced by an economy, a sector, or a company during a specific period.

Shutdown Point

The level of operation at which a firm is not generating enough revenue to cover its variable costs, making it economically viable to cease production.