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Exhibit 7.1 The Following Questions Are Based on the Problem Below

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Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet. Exhibit 7.1 The following questions are based on the problem below. A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.   -Refer to Exhibit 7.1. What formula goes in cell B9? A)  =SUM(B6:B8)  B)  =B6+B7-B8 C)  =B6-B7+B8 D)  =B10-B8
-Refer to Exhibit 7.1. What formula goes in cell B9?


Definitions:

Numerator

The top number in a fraction that indicates how many parts of a whole are being considered.

Kilo-

A prefix in the metric system denoting a factor of one thousand.

Ounce

A unit of weight in the avoirdupois system, equal to 1/16 of a pound or approximately 28.35 grams.

Abbreviation

A shortened form of a word or phrase used to simplify written and verbal communication.

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