Exhibit 7.1 The Following Questions Are Based on the Problem Below

question 63

Multiple Choice

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. Which of the following is a constraint specified to Analytic Solver Platform for this model?

• A) $B$9:$E$9=$B$6:$E$6
• B) $B$9:$E$9<$B$10:$E$10
• C) $B$9:$E$9=$B$10:$E$10
• D) $B$9:$E$9>$B$10:$E$10

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Definitions:

TsCl

P-toluenesulfonyl chloride, an organic compound used as a reagent in organic synthesis to introduce tosyl groups.

(R)-Pentan-2-Ol

An optically active form of pentanol where the hydroxyl group is attached to the second carbon atom in the pentane chain.

NaI

Sodium iodide, a salt commonly used in organic chemistry as a source of iodide ions in substitution reactions.

TsCl

Tosyl chloride, a reagent used to convert alcohols into tosylates, making them better leaving groups for nucleophilic substitution reactions.