Exhibit 7.1 The Following Questions Are Based on the Problem Below

question 49

Multiple Choice

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. Which cells are the variable cells in this model?

• A) $B$6:$C$6, $B$7:$E$8
• B) $B$6:$C$6
• C) $B$9:$E$9
• D) $B$6:$E$8

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Definitions:

Empathy

The capacity to comprehend and empathize with someone else's emotions by seeing things from their perspective.

Deindividuation

A psychological state where individuals lose self-awareness and feel less accountable in group settings, often leading to atypical behavior.

Personal Control

The belief in one's ability to influence events in one's life and the degree of control one has over their personal environment.

Conformity

Adjusting one's behavior or thinking to match those of other people or a group standard.