Exhibit 8.2 The Following Questions Pertain to the Problem and Spreadsheet Below

question 22

Short Answer

Exhibit 8.2
The following questions pertain to the problem and spreadsheet below.
A construction company just purchased a 300 × 300 foot lot upon which they plan to build an office building. They need at least 60,000 ft² of office floor space. Zoning regulations require each floor be 10 feet high and the building not exceed 65 ft in height. Further, parking space must equal at least 30% of the total floor space available. The company's cost accountant uses a 60% factor of the building height and a 1% factor of any story's floor area to calculate the total building cost (in millions of dollars).
The following is the NLP formulation for the problem. The spreadsheet implementation of this formulation applies to the following questions.
-Refer to Exhibit 8.2. What formula would you place in cell B6 to calculate Total Lot Area?

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Definitions:

Operational CRM

Customer relationship management focused on the direct interactions with customers, aiming to enhance customer service, sales, and marketing operations.

Back-Office

Refers to the administrative and support personnel in a company who are not client-facing, involved with functions such as accounting, IT, and human resources.

Customer Acquisition

The process of bringing new customers to a business through various marketing and outreach strategies.

Operational CRM

Refers to the components of CRM (Customer Relationship Management) that deal with direct interactions with customers, including service, support, and sales automation.