Affinity Analysis Is a Data Mining Technique Used in Marketing

question 9

Multiple Choice

Affinity analysis is a data mining technique used in marketing research to determine

• A) which products are purchased together
• B) product clusters
• C) the likelihood that a product will be purchased
• D) causality

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Definitions:

Exercise Program

A planned routine of physical activities designed to improve health and fitness.

Muscle Weakness

A reduction in the strength of one or more muscles, affecting physical performance.

Neuromuscular Impairment

A disability that involves the nerves and muscles, affecting their functionality.

Thrombotic Stroke

A type of stroke resulting from a blood clot forming inside one of the brain's arteries, blocking blood flow.