Affinity Analysis Is a Data Mining Technique Used in Marketing

question 9

Multiple Choice

Affinity analysis is a data mining technique used in marketing research to determine

• A) which products are purchased together
• B) product clusters
• C) the likelihood that a product will be purchased
• D) causality

---

Definitions:

Problem Solving

Involves the process of identifying issues and finding practical solutions to overcome them.

Double-Loop Learning

A learning process where individuals or organizations examine and modify their goals, values, strategies, and assumptions within the context of the results achieved and the learning process itself.

Tacit Assumptions

Unspoken, implicit beliefs or assumptions that are taken for granted within an organization or group, often without being openly discussed or examined.

Decision Making

The process of identifying and choosing alternatives based on the values and preferences of the decision maker.