Exhibit 11.9 The Following Questions Use the Data Below

question 38

Multiple Choice

Exhibit 11.9
The following questions use the data below.
Joe's Sporting Goods wants to forecast quarterly sales figures using a linear trend model. The store has collected 12 quarters of data and needs your help to analyze the data. The relevant regression output is in the following table.
-Refer to Exhibit 11.9. What is the Input X Range in the Regression command settings dialog box?

• A) B3:B14
• B) C3:C14
• C) D3:D14
• D) B3:D14

Understand the significance of the target audience in the promotion program.

Comprehend the calculation and significance of the promotion-to-sales ratio.

Identify factors affecting budget decisions in marketing campaigns.

Recognize the importance of evaluating promotion effectiveness.

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Definitions:

New Strategies

Innovative approaches and plans developed to achieve specific goals or solve problems, often in response to changes in the environment or industry trends.

Need

A requirement or necessity for something essential or desired to achieve a particular outcome.

Want

A desire for something that may or may not be necessary for basic survival but is sought after for satisfaction or pleasure.

Marketing Sense

The instinct or ability to make effective decisions in marketing strategies, understanding customer needs, market trends, and how to appeal to target audiences.