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In the United States, the average annual real return on stocks from 1960 to 2012 has been approximately
Better Business Bureau
An organization that focuses on building trust between consumers and businesses, offering reviews, dispute resolution, and information on the reliability of companies.
Perceived Risk
The potential for loss or other negative outcomes that consumers believe exist when deciding whether to purchase a product or service.
Psychological Tension
A mental or emotional strain resulting from conflicting, demanding, or challenging situations.
Creditworthiness
A valuation of the likelihood that a borrower can fulfill their financial obligations.
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