Examlex
Foreign investment is composed of______ investment plus______ investment.
Non-compensatory Rule
A decision strategy where an option is rejected if it fails to meet some minimum criterion, regardless of its attributes elsewhere.
Compensatory Rule
A decision rule used in consumer behavior that allows for a trade-off among the strengths and weaknesses of different products or options.
Product Attributes
Characteristics or features that pertain to a specific product, such as size, color, price, quality, and performance.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products or services over time.
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