Using Your First Day Handouts from Each Class, You Can

question 23

Multiple Choice

Using your first day handouts from each class, you can make a chart listing the dates of all your tests, reports, and other projects for the semester. You have just constructed a(n)

• A)SQ4R plan.
• B)term schedule.
• C)weekly time schedule.
• D)LISAN plan.

Understand the influence of sustainability and CSR on company reputation and stakeholder relationships.

Distinguish PR from advertising in terms of media relations, costs, and audience engagement.

Recognize the role of PR professionals in crisis management and marketing communications.

Identify the components and importance of the triple bottom line in sustainable business practices.

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Definitions:

Output Effect

The change in total revenue generated by selling an additional unit of a product or service.

Substitution Effect

The economic understanding that as prices rise or income decreases, consumers will replace more expensive items with cheaper alternatives.

Price of Capital

The cost of using capital assets, which can include interest rates on loans used to purchase the assets or opportunity costs of investing capital elsewhere.

Demand for Labor

The total amount of labor that employers want to hire at varying wage rates in a given time period.