When a Person Remembers or Notices Only Things That Back

question 31

Multiple Choice

When a person remembers or notices only things that back up his or her expectations and forgets the rest,he or she is experiencing

• A) the Barnum Effect.
• B) the confirmation bias.
• C) astrologer's dilemma.
• D) uncritical acceptance.

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Definitions:

Delusions

False beliefs that are strongly held, even in the face of solid contradictory evidence. Such beliefs usually involve a misinterpretation of one’s experiences.

Reichheld's Research

Studies conducted by Frederick Reichheld focusing on loyalty marketing, customer retention, and the economic value of customer loyalty.

Loyal Customers

Loyal customers are individuals who repeatedly purchase products or services from the same brand, showing a preference and commitment to that brand over competitors.

Fickle Customers

Consumers who frequently change their preferences or brand loyalty, often influenced by trends or competitive offerings.