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The functionalists primarily followed the principles of
Annual Reports
are comprehensive reports issued by a company at the end of each fiscal year, detailing its operations and financial conditions.
Publicity
Disseminating unpaid news items through some form of media (e.g., television story, newspaper article, etc.) to gain attention or support.
Narrowcasting
The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.
Major Television Networks
Large national or international broadcasting organizations that distribute television content across a wide geographic area.
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