Suppose You Want to Find Out If Using Cell Phones

question 59

Multiple Choice

Suppose you want to find out if using cell phones while driving a car affects the likelihood of having an accident.The number of hours that each participant slept the night before the driving test would be a(n) __________variable.

• A)independent
• B)control
• C)extraneous
• D)dependent

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Definitions:

Unsought Product

Unsought products are goods that consumers do not normally consider buying or may not be aware of until they encounter them, often requiring significant marketing efforts.

Specialty Product

A type of product that consumers purchase less frequently, with unique characteristics or brand identification, for which a significant group of buyers is willing to make a special purchasing effort.

Shopping Products

Goods that consumers purchase after comparing quality, price, and style from several sellers.

Selective Outlets

Retail locations chosen for the distribution of particular products based on specific criteria like demographics or brand philosophy.