The Wording of Questions in Surveys Is a Central Concern

question 92

Multiple Choice

The wording of questions in surveys is a central concern because how a question is worded can __________.

• A)damage random-selection procedures
• B)skew survey results
• C)generate a low degree of consensus
• D)increase the halo effect

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Definitions:

Accounting Costs

Accounting costs, also known as explicit costs, refer to actual expenditures incurred by a business.

Accountant's Fees

These are charges for services provided by an accountant, such as bookkeeping, financial analysis, and preparation of financial statements and tax returns.

Marginal Cost

The increase in total cost that arises from an extra unit of production, emphasizing the cost variability.

Total Cost

The sum of all costs associated with producing a certain quantity of goods or services, including both fixed and variable costs.