Advertisers Often Try to Use Higher-Order Conditioning by

question 162

Multiple Choice

Advertisers often try to use higher-order conditioning by

• A) pairing images which evoke good feelings with pictures of their products.
• B) sounding loud tones at key points in the advertisement.
• C) reducing fear or anxiety as they repeatedly show the same commercial.
• D) repeating the same slogan over and over again.

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Definitions:

Continuous Reinforcement

A learning schedule in which a behavior is reinforced each time it is exhibited.

Fixed Ratio

A schedule of reinforcement where a response is rewarded after a specified number of responses, frequently used in behavior modification programs.

Reinforcement

In psychology, a concept where a behavior is increased or strengthened by the consequence that follows it, such as a reward.

Reward

A benefit or positive feedback given for a specific action or behavior, often used as a means of encouragement.