According to Research on Advertising, Which of the Following Statements

question 680

Multiple Choice

According to research on advertising, which of the following statements is FALSE?

• A)Storing enough positive memories from commercials can eventually create "memories" that never happened.
• B)The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
• C)"Memory jamming" occurs because of elaborative processing.
• D)The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

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