In One Study, a Group of Consumers Were Given an Option

question 120

Multiple Choice

In one study, a group of consumers were given an option to purchase jam with half of them choosing from six different flavors and the other half choosing from 24 flavors. The researchers found that the consumers with more choice expressed

• A)more interest and were more likely to purchase a jam.
• B)more interest, but were less likely to purchase any jam.
• C)less interest, but were more likely to purchase a jam.
• D)less interest and were less likely to purchase any jam.

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Definitions:

Product Constraints

Limitations or restrictions on the production process, such as capacity issues or material shortages, potentially impacting output and efficiency.

Product Line

A group of related products offered by a company that serve a similar need or are marketed under a single brand.

Service Organizations

Companies offering non-physical services or products to their customers, rather than physical items.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on their usage of resources.