Using Computerized Mailing Lists,selecting a Campaign Theme,developing a Desirable Candidate

question 70

Multiple Choice

Using computerized mailing lists,selecting a campaign theme,developing a desirable candidate image,developing voter targeting lists,and continual polling of the voters are all components of __________.

• A)political endorsement
• B)campaign targets
• C)electoral targets
• D)campaign strategy

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Definitions:

Two-Track Mind

The concept that the human mind simultaneously processes information on two separate tracks, one conscious and analytical, and the other unconscious and automatic.

Unconscious Mind

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Defense Mechanisms

Unconscious mental tactics employed to shield oneself from the anxiety triggered by thoughts or feelings deemed unacceptable.

Testable Hypotheses

A proposition that can be verified or falsified through experimentation or observation.