Cognitive Dissonance Theory Is Based on the Human Need for

question 2

Multiple Choice

Cognitive dissonance theory is based on the human need for

• A)self-actualization.
• B)self-esteem.
• C)social approval.
• D)consistency.

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Definitions:

Selling Price

The amount of money for which a product or service is sold to the customer.

Contribution Margin

The selling price per unit, minus the variable cost per unit, which helps in determining the profitability of products.

Break-even Chart

A graphical representation that shows the point at which total costs and total revenue are equal, indicating no net loss or gain.

Total Revenue

The total amount of money generated by a business from its sales of goods or services before any expenses are subtracted.