The Actor-Observer Bias Refers to the Tendency to Assign External

question 252

True/False

The actor-observer bias refers to the tendency to assign external causes to other people's behavior and internal causes to our own behavior.

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Definitions:

Three Components

In psychology, it refers to the model of attitudes comprising cognitive, affective, and behavioral components.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort or conflict from holding contradictory beliefs, attitudes, or behaviors simultaneously.

Marketing Context

The combined factors and situations that influence and define the market environment in which a business operates.

Salient Beliefs

Specific beliefs an individual holds to be most important or relevant at a given time, often guiding decision-making and behavior.