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Studies of conformity indicate that people are more apt to be influenced by others if they
Public Goods
Goods that are non-excludable and non-rivalrous, meaning they can be consumed by one individual without reducing availability to others and without a direct cost.
Free-Rider Problem
A situation where some individuals consume more than their fair share or pay less than their fair share of the cost of a shared resource.
Externalities
Effects of a transaction that affect third parties who did not choose to be involved in the market transaction, which can be either positive or negative.
Nonrivalry
A characteristic of a good where one person's consumption does not diminish the ability of others to consume the same good.
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