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In Addition to Other Skills,effective Sales Representatives Need to Be

question 66

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In addition to other skills,effective sales representatives need to be able to research the best potential combination of product and service options for their clients,as well as many other bits of relevant information,such as what their competitors are likely to offer,relevant government regulations,and any other relevant local circumstances.According to the Guidelines for the Undergraduate Psychology Major,which competency do psychology majors meet that would help them as sales representatives to perform the aforementioned skills?

Differentiate among various validity types like convergent, discriminant, and predictive validity.
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Understand the concepts of febrile and afebrile conditions.
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Definitions:

Hierarchy of Effects

A sequential model that outlines the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.

Mood-Congruence Effects

The influence of an individual’s current mood on their memory, perception, and judgment, often affecting consumer decisions.

Attitude-Belief Hypothesis

A theory suggesting that a person's attitude is based on their beliefs about an object or situation, and the evaluation of these beliefs.

Emotional Dimensions

are the various facets through which emotions can be classified, such as intensity, duration, and valence (positive or negative feelings).

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