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Measures of variability
Segmentation Variable
Criteria or characteristics used to divide a market into distinct subsets, which can then be targeted by marketing strategies.
Instant Rice
Precooked rice that has been dehydrated so that it cooks more rapidly than regular rice.
Product Feature
An attribute or functionality of a product that contributes to its desirability or usability.
Segmentation Basis
The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.
Q6: A patient who had pneumonia, and her
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