Examlex
An archer shoots an arrow. Consider the action force to be the bowstring against the arrow. The reaction to this force is the
Multi-brand
A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.
Private-label Brand
A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.
National Brand
A product or service that is widely recognized and available across a country, often produced by a company that invests in national marketing campaigns.
Manufacturer's Brand
Products branded and marketed by the manufacturer itself, as opposed to being sold under a retailer's brand.
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