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The ram of a pile driver drops onto the top of an iron beam, driving it partway into the ground. The distance that the beam sinks into the ground depends on the
Product Benefit
A value or advantage that a product offers to its customers, distinguishing it from competitors' products.
Segmentation Variable
A characteristic used to divide a market into distinct segments, such as age, income, preferences, or geographic location.
Trial Close
A sales technique that involves asking a prospective buyer for their opinion or a soft commitment on a product or service before the final close.
Two-way Communication
An exchange of information that involves both parties speaking and listening effectively to ensure mutual understanding.
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