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An ice cube floating in a glass of water contains many air bubbles. When the ice melts, the water level will
Time Utility
The increase in the value of a product or service by making it available at a convenient time for the consumer.
Place Utility
The value added to products or services by making them more accessible or available to potential users or consumers.
Individual Strategies
Personal plans or methods developed by individuals to achieve specific goals or solve problems.
Unmet Customer Need
A market opportunity that arises from a gap between the current supply of a product or service and its demand.
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