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A car with closed windows makes a left hand turn. A helium-filled balloon in the car moves to the
Promotion of Sales
Activities and strategies to increase consumer awareness and sales of a product or service, often temporary to stimulate demand.
Competitor Orientation
A company objective based on the premise that the firm should measure itself primarily against its competition.
Status Quo Pricing
A pricing strategy where prices are set and maintained to match those of the competition or to adhere to existing market conditions, without seeking to disrupt the current market balance.
Average Fares
The median price paid by passengers for transportation services, such as for airline or train tickets.
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