Examlex
What is "narrowcasting"?
Marketing Chain
The sequence of processes involved in the production and distribution of a product or service, which may include suppliers, manufacturers, and retailers, aimed at delivering value to the consumer.
Upstream
In supply chain and business contexts, referring to the processes or activities that occur at the beginning of the product lifecycle, including raw material extraction and sourcing.
Downstream
Refers to the stages in the production process where processed materials are transformed into final products, or in distribution and supply chain models, the points closer to the end consumer.
Distribution
The process of making a product or service available for the consumer or business user that needs it, through direct or indirect means.
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