All of the Following Fall Under the Term "Product" in the Marketing

question 152

Multiple Choice

All of the following fall under the term "product" in the marketing mix EXCEPT:

• A) brand name.
• B) services.
• C) inventory.
• D) returns.
• E) image.

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Definitions:

Call Option

A financial contract that gives the purchaser the right, but not the obligation, to buy an asset at a predetermined price before or at the expiration date.

Put Option

A financial contract giving the option holder the right, but not the obligation, to sell a specified amount of an underlying asset at a set price within a specified time.

Call Option

A financial contract giving the buyer the right, but not the obligation, to buy a stock, bond, commodity, or other asset or instrument at a specified price within a specific time period.

Stock Price

The cost per share at which a company's stock is bought and sold in the stock market.