When Adrian Sold a Computer Network to a Fortune 500

question 64

Multiple Choice

When Adrian sold a computer network to a Fortune 500 company, he often called on the company's purchasing department to see if employees were satisfied with the network and to see if the company had any need for an upgrade or additional software. This is an example of:

• A) transformational selling.
• B) customer maintenance.
• C) relationship selling.
• D) transaction selling.
• E) proactive marketing.

Understand the difference between direct observation and reasoning in acquiring knowledge.

Identify and construct basic logical structures, including premises and conclusions in arguments.

Differentiate between arguments and explanations.

Analyze the role of reasoning in understanding non-observable phenomena.

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Definitions:

Informative Message

Message giving information to which the reader’s basic reaction will be neutral.

Organization Image

The public perception or the collective view held about a company or institution's character and reputation.

Negative Information

Data or facts that reflect unfavorably upon an individual, organization, product, or service, potentially impacting perceptions and decisions.

Telepresence

Technology-enabled feeling of presence, allowing people to feel or appear as if they are present in a location different from their physical one.