Which of the Following Marketing Tactics Would Most Likely Trigger

question 39

Multiple Choice

Which of the following marketing tactics would most likely trigger an ethical dilemma?

• A) Prospecting
• B) Reciprocity
• C) Cooperative acceptance
• D) Seasonal discounts
• E) Loyalty programs

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Definitions:

New Drink

A recently introduced beverage product to the market, which can range from soft drinks, alcoholic beverages, to health or energy drinks.

Maturity Stage

The maturity stage is a phase in the product life cycle characterized by a slowdown in sales growth, as the product has achieved wide acceptance in the market and faces increased competition.

Windows Operating System

A series of graphical interface operating systems developed, marketed, and sold by Microsoft.

Repositions

The process of changing the market position of a product, including altering its image or target consumer.