Different Individuals Have Different Reasons for Wanting to Buy,so When

question 32

Multiple Choice

Different individuals have different reasons for wanting to buy,so when developing a sales presentation,the salesperson must:

• A)be sure to have his/her product available to the prospect when the relevant need occurs.
• B)be sure to have his/her product available to the prospect when the relevant want occurs.
• C)rely on the prospect to see that the good or service will satisfy his/her relevant need/want.
• D)make sure his/her sales presentation appeals to all possible needs/wants.
• E)determine a prospect's needs and then match the product's benefits to that particular prospect's needs and wants.

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Definitions:

Neurotransmitter

Chemical messengers that transmit signals across a chemical synapse from one neuron (nerve cell) to another 'target' neuron, muscle cell, or gland cell.

Receptor Site

A specific location on a cell membrane or within a cell where molecules such as hormones, neurotransmitters, or drugs can bind to elicit a physiological response.

Excitatory

Referring to signals or substances that increase the likelihood of a neuron firing an action potential.

Inhibitory

Referring to processes that decrease the likelihood of a neuron firing or an action being taken, often used in the context of neural pathways.