At the _____ Level of Need Awareness,the Consumer May Not

question 96

Multiple Choice

At the _____ level of need awareness,the consumer may not be sure why he/she wants to buy a product,but will go ahead with the purchase anyway.

• A)conscious
• B)preconscious
• C)unconscious
• D)subconscious
• E)postconscious

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Definitions:

Attitude Object

Any entity, whether a person, product, social group, or concept, towards which an individual holds a specific attitude.

Social Judgment Theory

A theory that proposes individuals make judgments about ideas or items, based on what they already believe, their anchor points.

Foot-In-The-Door Technique

A persuasive strategy that involves getting a person to agree to a large request by first setting them up to agree to a modest request.

Balance Theory

is a psychological theory suggesting that individuals strive for consistency in their relationships, attitudes, and beliefs within a triadic relationship model.