The Statement, "The Black, Rectangular Intech ThinkPad Has a Red

question 58

Multiple Choice

The statement, "The black, rectangular Intech ThinkPad has a red tracking ball and a multicolored Intech logo set at 35 degrees in the lower right corner," is an example of a(n) :

• A) product benefit.
• B) market need.
• C) product advantage.
• D) segmentation variable.
• E) product feature.

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Definitions:

Long-Term Memory

A type of storage in the brain capable of holding information for extended periods, sometimes indefinitely.

Birth Date

The specific day on which a person was born, usually including day, month, and year.

Working Memory

The structure of memory that can hold a sensory stimulus for up to 30 seconds after the trace decays. Also called short-term memory.

Assimilation

The process of absorbing new information into one's existing cognitive schemas, or the integration of individuals into a different cultural or societal group.