________ Refers to a Statement That Substantiates Claims Made by the Salesperson

question 47

Multiple Choice

________ refers to a statement that substantiates claims made by the salesperson.

• A) KISS
• B) Feedback assertion
• C) Message allegation
• D) Proof statement
• E) Source credibility

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Definitions:

Enthymeme

An enthymeme is a rhetorical syllogism commonly used in persuasive speech, where one of the premises is not explicitly stated but is implied, making the argument rely on the audience's recognition of the unstated premise.

Conclusion

The final part of something, typically a process or discussion, where the main points or decisions are summarized or determined.

Unstated Premise

An implicit assumption in an argument that is not explicitly expressed but is required for the argument's conclusion to be logically valid.

Enthymeme

A rhetorical argument where one premise is not explicitly stated.