Clearwater Hampers Has Over 60 Models of Baskets It Uses

question 36

Multiple Choice

Clearwater Hampers has over 60 models of baskets it uses to create its picnic hampers. In addition, it selects from more than 300 different products for each hamper. Several situational factors determine what style of basket is used and what is placed in the baskets including price, recipients, and whether the basket is a seasonal gift. If Austin were to describe each basket style and each potential product in detail during his sales presentation, he would be guilty of:

• A) forgetting the SELL process.
• B) breaking the KISS rule.
• C) feedback resistance.
• D) source manipulation.
• E) perceptual excess.

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