Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

question 47

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-The siblings use the corporate Web site to inform potential customers about the services their company offers.The Web address is included in all of the company's advertising.In other words,Evans and Heldris are using:

• A) e-prospecting.
• B) direct communication.
• C) direct sales.
• D) Internet dialoguing.
• E) cold sales.

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Definitions:

Long-Term Potentiation

A long-lasting increase in synaptic strength between two neurons, thought to be a biological mechanism underlying learning and memory.

Synaptic Basis

The fundamental mechanisms of how neurons communicate with each other through synapses.

Priming

A psychological principle whereby exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.

Short-Term Memory

A capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.