Hancock Distribution Company Characterizes Its Customers According to Their Yearly

question 93

Multiple Choice

Hancock Distribution Company characterizes its customers according to their yearly sales potential and whether the account is a builder, a homeowner, or a government facility. This approach to segmentation is called:

• A) OAKS selling.
• B) multivariable account segmentation.
• C) dual differentiation.
• D) dual segmentation marketing.
• E) total territory management.

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Definitions:

Camera-and-computer-based Vision Systems

Technology that utilizes cameras and computer algorithms to interpret and process visual information for various applications.

Focused Processes

Operations or activities that are streamlined and specialized to achieve higher efficiency and effectiveness in specific areas.

Increased Efficiency

The enhancement of productivity and reduction of waste within systems or processes.