Explain Multivariable Account Segmentation

question 28

Essay

Explain multivariable account segmentation.

---

Definitions:

Masculinist

Relating to or supporting the advocacy of the rights or needs of men and the adherence to or promotion of opinions, values, etc., traditionally associated with men.

Ethical Egoism

The ethical theory that suggests individuals should act in their own self-interest and that this can lead to optimal outcomes for society.

Duty-Based

An ethical framework that emphasizes the importance of fulfilling obligations, duties, or rules as the basis for moral action, regardless of the consequences.

Consequentialist

An ethical theory that judges whether an act is right or wrong based on the consequences that result from the action, rather than the action's intrinsic nature or the intentions behind it.