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To decrease liability sensitivity, a bank can:
Marketing Program
A strategic plan that combines all of a company's marketing goals and initiatives into one comprehensive effort.
Comparing Results
The process of examining and assessing the differences between two or more outcomes, measurements, or data sets to draw conclusions.
Tracking Sales
The process of monitoring and recording sales activities and performance over a period, used for analyzing trends and making informed business decisions.
Marketing Mix
The combination of factors a company controls to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
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